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The CRM and strategic data sector brings together Cegedim Group’s services intended for pharmaceutical companies, with the main objective of offering their marketing and sales divisions a better understanding of where drugs are sold, who prescribes them and why.
Cegedim develops exclusive databases that respond to these problems, along with the most efficient information tools allowing pharmaceutical companies to optimize their CRM (Customer Relationship Management) approaches. They are thus provided with the best chances of success in persuading prescribing doctors.
Cegedim’s solutions combine performance and compliance with the Public Health Code and the personal data protection regulations in force in all the countries concerned.
In particular, Cegedim offers:
- tools for optimizing information resources, sales and marketing investments,
- reporting and analysis tools for sales force,
- databases and tools that provide better knowledge of prescribers,
- strategic marketing, operational marketing and competition monitoring tools and studies,
- performance measurement tools and promotional spending auditing tools,
- business intelligence solutions.
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